Danages and their calculability Research Paper Example | Topics and Well Written Essays - 2500 words

Danages and their calculability - Research Paper Example Damages, generally, vary largely depending on the type of loss or injury sustained, the claim presented and the jurisdiction in which the claim is brought. Though the general concept of damages is well rooted in common law not all damages are, especially when considering those recoverable in securities law (Hames 101). Nevertheless damage awards are often at the center of controversy given their monetary nature and their debilitating effect. In response, congress has attempted to address these concerns by enacting several statutes limiting the monetary awards damages can afford. Nonetheless, damages play an integral part of every legal system, providing teeth to every bite civil law imposes. This paper seeks to discuss and examine the different types of fraud damages available in breach of contract, tort, and under Rule 10b-5 and how those damages are calculated. Because the rules governing damage awards very greatly on the jurisdiction they are pursued in, the aim of this paper is t o provide a general understanding of the customary rules governing common damage types. The discussion is divided in three parts. Part one will briefly discuss the nature of damages. Part two will discuss fraud damage types and calculability in three sections: compensatory damages and restitution, mitigation of damages and punitive damages. Part three will examine and analyze the damages for fraud, and their related drawbacks under tort, contract breach, and 10b-5. In the legal system, civil law has its core principles in a system that serves in the perspective of a primary source in law. Based on the Roman law’s framework, civil law was developed from Western Europe origins. The same can be contrasted with common law, which basis intellectual dependency on judge made decisional laws, that accord precedential authority to any prior court decisions. The latter is on the principle of unfairness in treating similar facts, on different occasions in a different manner. In discussi ng about these issues, calculation of damages in relation to a legal dispute is essential especially in diminution values. Diminution of values depicts a measure of value that can be termed lost as owed to circumstances causing loss. Diminutive in value is a measure on an items value prior to and subsequent to the ideal act or an omission done to create the value lost to ensure calculation of compensation changes. Relating to theories available in legal damages this type of value in mostly used for damages related to special compensations (Johnson 76). The principles of damages and their calculability Before damages can be recovered, there must be a wrong committed (M11). Even if a loss has been incurred, damages cannot be awarded absent a wrong or invasion of a legal right (M11). The objective of damages is to give the claimant compensation for the loss or injury he or she has suffered, as a result of a breach of duty or right owed to the claimant (M12). Damages in fraud are econom ic losses that include all financial and material losses, such as loss of profits incurred or loss of value. (M12). These losses on their face can be measured financially. The general purpose of damages is to award the claimant an amount of money that will put him or her in the same position had he or she not been wronged (M13). The rule however is not absolute. There are limitations where the compensation

The Community of Subcultures Essay Example | Topics and Well Written Essays - 1000 words

The Community of Subcultures - Essay Example Another factor that takes part in creation of a youth subculture includes the gender of the person. Notable is the fact that a given clique of members of this group will relate to each other according to the unwritten but acceptable ways that this clique adopts. The clique is often formed from a geographical stand point meaning that the system of agreement adopted by one part of the populace defined by a given geographical area will necessarily differ with another from a different geographical area. I will undertake to discuss the youth subculture as it found early in the American culture. The youth subculture can itself be defined as the way of life found among the youth and its distinctiveness is drawn from their social or ethnic affiliations that revolve around style, fashion, or affiliation to a given music genre. This kind of a subculture is generational with its membership being constantly renewed as the members outgrow the culture while others join the subculture at the adolescent age (Yinger 1999p54). The youth subculture in America is believed to have had its roots in the 1920's where a new generation of young women known as the flappers emerged. This group of young women believed in liberalism and acted in ways that implied their liberty. They could smoke, drink, use group specific slang, bob their hair, put on short skirts, perceive sex casually and drove automobiles among other things that were considered liberal to do as at that time. Many historical theorists like Marcel Danesi and Steven Mintz believe in the beginnings of the youth subculture in America to be the 1950's. They believe that children were immediately offered adult duties as soon as their ages matched the adult appropriate ages set prior to the above mentioned date. The media, they believe, played the greatest role in the creation of the youth group through frequently engaging youthful individuals in advertisements. The youths therefore organized themselves around the youthful age group and adopted a characteristic way of living that was specific to them. This trend continued to the subsequent generations. The youth subculture in America has a number of subcultures within it that deviate to some degree from the mainstream youth subculture(Lieske 2003pp34-36). The youth subculture in America had a distinct identifying factor. The age bracket within which members of this group are found ranges from adolescence to early adulthood giving a considerable overlap into these margins. This group of persons deems itself to be the epitome of style and knowledge. It is often made up of vivacious individuals who occupy almost entirely all spheres of America's living where they show case their talents through engagement into various activities including academics and the career world. In terms of dressing, this group of young people is trendy preferring to dress in the fashionable attires that flock the market. They are keen to watch the fashion market to ensure that the latest trends in clothing do not escape their attention meaning that their dress codes change as frequently as the market preferences do. The denim jeans clothing for example have been popular with the American youths since the 1990's with the creation of various stylish designs for pieces of clothing. Their hair do is also often stylish and changes as frequently as

E-Learning Sites Essay Example for Free

E-Learning Sites Essay E-learning has emerged as a revolutionizing concept in 21st century. It has given numerous opportunities to educational institutes and students in the form of flexibility, construction of knowledge and knowledge transfer using electronic media components. Contemporary services are more in need of e-learning facilities especially for educational institutes that aim at providing convenience and flexibility to students with better accessibility to course material/information content. E-learning websites have popularity due to its enormous benefits to individuals; however, raised several ethical and social issues that need to be addressed. E-Learning Sites Growth of internet and advancement in technology integration for supporting application processes has provided an opportunity to educational institutes to move towards e-learning educational facilities. E-learning sites provide user accessibility to course material from diverse places that increases the flexibility and information sharing capabilities of system. Majority of universities have developed e-learning management systems for its students that have multiple advantages both to university and students (Stair, 2008). These learning management systems involve the integration of technology and communication medium to enhance learning processes. Students have access to electronic features routing them to information sharing, customizability of information, presence of electronic contents and downloading features for supporting advance and better learning processes. Considering the advantages of e-learning sites several issues in dimensions of ethics, social, and professional principles arise that require evaluating the functionality and viability of e-learning sites. These issues place consideration on information system developers for proper analyzability and management to restrain the system effectiveness from potential risks associated with such issues. A number of social, ethical and professional issues have arisen concerning the development of e-learning sites for a university. These issues include the exercise of power, data quality, access to data and system, privacy and data protection, intellectual property rights of material available on website, plagiarism and copyright policy, prevention of fraudulent actions by users, equity for users, and impact of such information and communication system on the perception of individuals (Weert, 2003). E-learning Sites and Ethical Issues Electronic data is accessible to users irrespective of geographical boundaries. However, certain restrictions by regulatory authority may restrict the flow of traffic from specific IP locations. Development of e-learning sites although provided many benefits to individuals but also resulted in certain ethical implications for a professional. These ethical issues require proper management in order to maintain the practicability of system. It is essential for professional to analyze the component system of e-learning sites. Site should provide quality data to students based on their educational standard and need; such as availability of research papers and reference sections is being provided to university students. Data quality available on site must be proven for effective information and knowledge transfer ability to users that increase the understanding and enhance the knowledge level at better rate (Azari, 2003). Material available on e-learning websites is exposed to certain ethical challenges which include intellectual property rights; copy/pasting of text highlighting the principles of plagiarism, and use of owner’s content without his prior permission which directly affects the legal procedure for cyber theft crime (Azari, 2003). Such issues require maintaining the content material ownership rights and copyright policy in compliance with legal code of conduct. Students are given access to wider range of information and material content uploaded by teachers, and university management for students’ flexibility; such material content can be downloaded, easily transformed and integrated into other piece of content. This raises question on ethical responsibility of students for preserving the rights of material available on e-learning site and require considering it as theft, and cheating in case of plagiarised material (Weert, 2003). Cyber-technology provides accessibility to system development content which is exposed to serious threats for modification and alteration that reduces the effective functionality of such e-learning websites (Azari, 2003). Considering the role of e-learning sites in providing rich information benefit to students; viability issues raised on the ethical principles of information issue and subsequent loss risk for other student associated with such malpractices. E-learning Sites and Social Issues E-learning site development also encompasses certain social issues in relation to subjecting ethical obligations. System development professional must ensure that e-learning site for university does not result in discrimination at operative level. At some places, racial and cultural discrimination is observed by restricting the right of specific group to e-learning site (Adams McCrindle, 2008). This results in serious destructive behaviour by students affecting the reputation of university. Focus must be given to equity principles for users to e-learning site functions and materials irrespective of gender, racial or cultural differences. E-learning sites now offer advantages to student to share their views in blog’s section page on e-learning site. Such functionality components although are encouraging students to be productive in information and views sharing, but in some cases it create discrepancies among students behaviour which results in destructive behaviour action by students (Weert, 2003). It must be ensured that such blog section provides access to students only to filtered blog content. Perception of student is also influenced greatly by the information available on website and communication system that directly impact their behaviour and constructive attitude building. However, in consideration to that social issues strengthen concerning e-learning site; therefore, greater emphasis should be on formal aspects of education. Discriminatory behaviour must be restricted and equitable social practices must be adopted towards providing facility to students irrespective of their social class (Cross et al. , 2002). This would enhance the equity principle for learning and enhance the effectiveness of system. E-learning Sites and Professional Issues A number of professional issues are associated with e-learning sites development. First of all, security concern of sites must be addressed. Plagiarism, data theft, and unauthorized accessed to secure and restricted contents by users must be prevented through proper security system management (Bullen Janes, 2007). Professional issues enlarge concerning the prevention of fraudulent actions by users, and managing the access rights for specific group. Such as teachers panel must not be viewable to students, and students must have access to material only related their subjects. Customizability of features and privacy in relation to intellectual property rights advances the responsibility of professional towards addressing the ethical issues. E-learning sites encompass application system to foster easy access to information content for students. Professional must ensure that system procedure manual is easily conveyable to students and users while maintaining their privacy rights. Copyright policy must need to be formed to address the potential risk of plagiarism and copy/pasting of material irrespective of owner’s consent (Adams McCrindle, 2008). Related to this site security and content access must be proactive to potential harms and risks of modification by unidentified identity. Students are more oriented towards cracking the shortcut methods for doing their academic works especially assignments. Hence they prefer copying it from source that can not be detected from plagiarism detection software (Khan, 2005). Including to this, material available on e-learning sites can be changed and uploaded on other e-learning sites without consent of actual teacher especially presentation files. Professionals criticize this activity by claiming it as malpractices and direct theft on the intellectual property of teacher. Hence cyber crime act protect individuals (owners) from such activities and enforce legislations for preventing issues like unauthorized access to e-learning site material resources, protect intellectual property owner rights, and specifies code line for legal obligations on e-learning sites (Cross et al. , 2002). RECOMMENDATIONS Considering the issues specified in the above text following recommendation will enable managing the issues effectively. First of all, a specific user id and password must be assigned to all individuals on equality basis. To limit the unauthorized access student must be allowed to view only contents of courses in which he is registered. To protect the unauthorized use of owners’ material downloading option must be removed; only view feature for specific files will allow university to protect intellectual property rights and avoid plagiarism cases (Khan, 2005). Access to data can be secured through encryption of data content which will enable to access only limited feature and restrict the unwanted users to decrypt the high quality data content. In order to effectively manage the social issues associated with e-learning sites complete freedom must be given to students irrespective of their cultural/racial differences. E-learning site should encompass a protection feature to avoid fraudulent actions by users; document sharing feature by students must be refine and only approved featured responses/sharing documents by students must be allowed to visible on e-learning site for user flexibility (Adams McCrindle, 2008). CONCLUSION E-learning sites are attractive solutions for university to manage its need for information and learning material sharing with students. However, certain issues related to security, fraudulent actions, and malpractices by students such as plagiarism content reduce the effectiveness of such system. In order to effectively manage the ethical, professional and social issues for e-learning sites system developer must use contemporary techniques being used by other e-learning sites developers that not only maintains system security but also provides flexibility and customization feature to both students and faculty members while managing the issues related to intellectual property rights, plagiarism, and quality of data availability including accessibility based on equity rights. REFERENCES Adams, Andrew A. McCrindle, Rachel. (2008). Pandoras box: social and professional issues of the information age. Edition: 1. John Wiley and Sons Azari, Rasool. (2003). Current security management ethical issues of information technology. Edition: 1. Idea Group Inc. Bullen, Mark. Janes, Diane P. (2007). Making the transition to E-learning: strategies and issues. Edition: 1. Idea Group Inc. Cross, John A. et al. (2002). Implementing e-learning. Edition: 1. American Society for Training and Development Khan, Badrul Huda. (2005). Managing e-learning: design, delivery, implementation, and evaluation. Edition: 1. Idea Group Inc. Stair, Ralph M. (2008). Principles of Information Systems. Edition: 9. Cengage Learning Weert, Tom J. Munro, Robert K. (2003). Informatics and the digital society: social, ethical, and cognitive issues. Edition: 1. Springerlink

Attitude and Intention toward Mobile Advertising

Attitude and Intention toward Mobile Advertising 3. Research Framework 3.1 introductions In the research the factors will be considers as that entertainment credibility; irritation and informativeness are the significant factors affecting respondents attitudes toward mobile advertising. They use attitude as a dependent variable and consider the antecedents of advertising value as factors of attitude in their framework. (Chakraborty, Lala, Warren, 2003)Compared to other advertisings, personalization is very important in the Internet advertising. Personalization can ensure that visitors to location based service segment are to see the most appropriate and appealing Internet advertising and have positive benefits ranging from improved attitude toward the Website to purchase consider that personalization factors will come into play in the mobile environment. This factor may help further distinguish the mobile environment from traditional and Internet media. Specifically, I propose that personalization will affect respondents attitudes toward mobile advertising in addition t o those proposed by Tsang et al. Figure 1 depicts the framework of consumers perceptions on mobile advertising. These five factors are expected to affect mobile advertising attitude, and attitude will affect intention on using location based services in customer point of view. The attention refers to the plan of acting on the information presented in mobile advertising, such as going into a certain store to buy something after receiving a mobile advertisement from the store. Location-based services (LBS) are services that utilize knowledge about where a mobile device user is located. For example, the user of a mobile smart phone could be publicized ads exact to the region the user is travelling in. Location-based services exploit any of numerous technologies for knowing where a network user is geographically positioned. associated Business Intelligence estimates that the LBS industry will account for more than 80 billion in revenue by 2020 in Europe. Most telecommunications carriers plan to pursue either network- or handset-based location fixing technologies in their networks. The technology to pinpoint a mobile phones location is obtainable today and is of significant commercial value to businesses that want to aim their customers via mobile phones. Advertising that changes based on a users location (LBA Location Based Advertising) has been one of the much-talked-about capabilities of the wireless Internet, the idea being that an advertiser could reach a customer when he was most likely to buy. Opt-in possibilities could permit device users who are strolling in a shopping mall or urban area, for example, to signal their readiness for local offers. Location-based services (LBS) are services that exploit knowledge about where a mobile device user is located. For example, the user of a mobile smart phone could be shown ads precise to the region the user is travelling in. Location-based services take advantage of any of several technologies for knowing where a network user is geographically located. Allied Business Intelligence estimates that the LBS industry will account for more than 40 billion in revenue by 2006 in Europe. Most telecommunications carriers plan to pursue either network- or handset-based location fixing technologies in their networks. The technology to pinpoint a mobile phones location is available today and is of significant commercial value to businesses that want to target their customers via mobile phones. Adver tising that changes based on a users location (LBA Location Based Advertising) has been one of the much-talked-about capabilities of the wireless Internet, the idea being that an advertiser could reach a customer when he was most likely to buy. The advertising will be directed toward phone and PDA (personal digital assistant) users or passengers in public transport. Wireless advertising makes the most sense when delivered contextually through media on a geo-targeted basis. Opt-in possibilities could permit device users who are strolling in a shopping mall or urban area, for example, to signal their readiness for local offers.(Kà ¶lmel Alexakis, 2002) 3.2 Factors Contributing to Attitude and Intention toward Mobile Advertising Mobile advertising has become one of the most accepted applications in mobile marketing, principally in the form of text advertising through SMS (Short Messaging Service). This research investigates and compares the attitude toward mobile advertising and advertising- in-general. The results, conducted on 571 Sri Lankan mobile phone users, indicate that (1) consumers hold positive attitudes toward mobile advertising and advertising-in-general, (2) perceived irritation, informativeness, and trust affect consumers attitudes, (3) mobile advertising and advertising-in-general dont irritate consumers and they perceive them informative. However consumers dont trust mobile advertising and advertising-in-general. (4) Consumers are more positive about advertising-in-general than mobile advertising.(Buckley, 2004). in advertising and information systems suggests that advertising in mutually conventional media and the Internet is either effortlessly ignored by the audience or is perceived with d iminutive value. However, these studies assumed that the audience was passive and failed to consider the motives of the users. In light of this, the present study measures consumers attitudes toward advertisements for different purposes/functions (Location building and directional) and different media (traditional and Internet-based). Literature suggests the following factors that contribute to consumers perceptions of ads: entertainment, irritation, informativeness, credibility, and demographic. We believe that interactivity is also a factor that contributes to consumers perceptions. By understanding consumers attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interactivity can also help to improve the effectiveness of interactive media such as the Internet. A methodology for studying the factors that contribute to consumers perceptions of ads is proposed and implications for Internet-based advertising an d e-commerce is discussed.(Wang, Zhang, Choi, Eredita, 2002). mobile marketing and the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The aim of this study is to analyze the factors affecting consumer attitudes toward permission-based mobile marketing (PBMM).(Cengiz, Tetik, Yuan, 2010) The LBA push approach amounts to the advertiser working with the carriers and delivery networks to send (push) ads to the user, determined by the devices location. Hypothetically, it could be targeted even more finely if other information is available about users (context, demographics, psychographics, etc.) Within the push approach, there are two further possibilities with which we have become unfamiliar in recent years as they pertain to e-mail advertising: opt-out and opt-in. Opt-out suggests that advertisers would send ads to whomever they wanted to until users asked that they not be sent ads anymore. In contrast, the opt-in approach involves users authorizing that messages be sent to them, a type of permission marketing(Godin 1999). As an example, the push approach was used when moviegoers walked near a kiosk at some theaters and received text messages letting them know they could download free content related to recent movie releases (Parry 2005). In this case, opt-in would mea n recipients would have previously indicated their interest in receiving messages from the theaters whereas opt-out means they would not have done so. The other approach to LBA is called pull and it occurs when consumers request some information or use some service on a one-time basis and in the process are exposed to commercial messages (MMA 2005a). In essence, they are seeking information (pulling) rather than the information seeking them (pushing). For example, a salesman visiting San Francisco could use his device to access a portal where one of the choices is Local Restaurants. After selecting that, the next alternative he may choose to pick is Chinese. Five restaurants are shown, all indicated to be within a half-mile of his location. He selects one of them and a map is provided as well as an offer of a free appetizer, good for the next hour. Because the user chooses the time and place to access the information in the pull approach, it is by definition opt-in. 3.3 Independent variables 3.3.1 Entertainment Entertainment is also a crucial factor for mobile advertising. It is essential that the message is concise and funny, and thus immediately captures consumers attention. As most people have a natural playfulness, providing games and prizes via text messaging (SMS) yields high participationà £Ã¢â€š ¬Ã¢â‚¬Å¡Entertainment as defined by Ducoffe10 is the ability to ful ­fill an audiences needs for escapism, diversion, aesthetic enjoyment, or emotional enjoyment. Recent research has shown that entertainment has a noteworthy positive relationship with attitude and is deemed to be the most significant factor determining CATSA11-12,5,13-16. It has also been argued that SMS messages providing games and prizes yield high participation levels; thus is more suc ­cessful in attracting and keeping customers. Moreover, entertainment services can increase customers loyalty and provide extra value for the customer15. As peoples feeling of enjoyment associated with advertisements is very important in gaining their atten ­tion; it is essential that such messages are brief and funny. These attributes can contribute significantly in making consumers more unfamiliar with the advertised product as well as getting them involved in a more profound manner15. 3.3.2 Credibility Credibility of advertising is an important predictor of attitude toward the advertising. Advertising credibility is consumers perception of the truthfulness and believability of advertising in general (Barclay et al., 1995) Credibility of an advertisement is influenced by different factors, especially by the companys credibility corporate credibility is defined as the extent to which consumers believe that a firm can design and deliver products and services that satisfy customer needs and wants and has been found to have direct positive effects on attitude toward the ad, the Location , and purchase intent. On the other hand, due to declining advertising Credibility, marketers continually search for innovative ways to communicate their messages. Credibility is considered the base of the consumers trust. The relation between the consumer and the Location is highly influenced by trust and it is a common finding that consumers in general do not trust advertising due to issues of false ma rketing efforts36. As risk is well associ ­ated to trust; hence it should be kept to its minimum, not only by gaining consumers trust but through sustaining it by means of hard work. Credibility is believed to be achieved in numerous ways; for instance listing key features and communicating to the consumer in a trustworthiness manner; since con ­sumers will reject receiving ads to their mobile phones, if they cannot trust the advertiser37. Hence, creating a well-established basis of trust for mobile marketing has to be a key objective for all advertising companies. In order to do so ads providers can make advantage of referrals, suggestions and positive associations to gain trust among consumers38. Moreover, credibility can be perceived posi ­tively if a spokesperson or organization is employed to sponsor an advertisement, but only if done correctly. A recent study38 has confirmed that the use of celebrities as spokespersons or endorsers can additionally enhance the level of credibility. Thus, making use of referrals or celeb ­rity endorsements it is pretty common by advertisers. The level of credibility could substantially depend upon the ad source, which means that if the source is well known for its experience and proficiency in the subject advertised for; it is most likely to be perceived as trust ­worthy. Expertise comes from knowledge acquired in the subject, whereas trustworthiness refers to the honesty of the source39. Ohaninan40 has further confirmed that the consumers willingness to accept an ad message can be influenced by the source credibility and hence many advertisers use positive characteristics of the source, such as an 3.3.3 informativeness Information delivered to customers through mobile devices requests to demonstrate qualitative features like accuracy, timeliness, and usefulness for the consumer. Apart from this, users need quick access to the information they are looking for in their current content of use. There is even the possibility that the information may be delivered automatically to the consumersà £Ã¢â€š ¬Ã¢â‚¬Å¡Informativness has been defined numerously; A definition provided by Waldt et al.5 and Ducoffe10 states that informativness is the ability of advertising to inform consumers of product alternatives so that purchases yielding the greatest possible satisfaction can be made, while Oh and Xu17 has defined it as the ability to success ­fully give related information. Both definitions focus on the ability of informing the consumers of the products relevant qualities. Literature shows that there exists a sig ­nificant positive relationship between informativeness of the mobile advertising and CATSA12, 15-16. One key objective of advertising is creating awareness and illustrating the uniqueness of the advertised product or service provided18. Higher information quality percep ­tion is typically yielded if accuracy, meaningfulness and timeliness of the information provided are ensured; since Informativeness is reliant on the match between content provided by the mobile service and the subscribers infor ­mation requirements16. In the contemporary technological world, informa ­tiveness (content) and entertainment (form) are characteristically entwined with each and hence could be included into a single construct19,10. This correlation is believed to create a positive CATSA, based on consumers requirements and expectation to how these should be met. 3.3.4 Irritation When advertising employs techniques that annoy, offend, insult or are overly manipulative, consumers are likely to perceive it as unwanted and irritating influence(Ducoffe, 1996). Mobile advertising can provide an array of information that confuses and distracts the recipient as well as overwhelms the consumer with information. Consumers may feel confused about them and react negatively. . The tactics advertisers use when competing for consumers attention can be annoying to the audiences. Irritation as defined by Ducoffe10 is the tactics used by marketers in advertisement that are annoying or against the consumer attitude or may insult consumer dignity and is perceived negatively by customers or irritates con ­sumers. Hence irritation is a phenomenon pretty much similar to reactance, where the consumer is more likely to reject advertisements perceived as intrusive. This ideol ­ogy has been supported by Tsang et al.16 and Ducoffe10, as both has stated that annoying, insulting or o verly manip ­ulative tactics used by advertisers are one of the primary sources of irritation. Perceived irritation has been illustrated to be dependent on numerous factors including number of messages, the frequency of ads, the messages contend and their timing12,20-21. Moreover, overlapping, confus ­ing information provided by SMS advertisements has also been proven to cause consumer annoyance and generate negative impact towards mobile advertise ­ment22. Additionally, privacy defined as the right ofan individual to control the information held about them by third parties23. It is an essential factor affect ­ing mobile advertisement acceptance. The personal nature of the mobile can lead to the opposition of SMS advertising since its potentially perceived as threatening their privacy. Burner and Kumar24 has confirmed that personalization can create a situation where a company gathers too much private information (such as the users whereabouts, without getting his/her consent) and uses this knowledge to provide geographic specific advertise ­ment, thereby generating a feeling of intrusion for the consumers. Based on the previously discussed, irritation has shown to yield considerable negative impacts toward SMS advertising, in contrast with both informativness and entertainment which generate positive impact25. Recent research has indicated various ways to reduce irritation caused by SMS advertisement. One of the most straightforward ways to tackle the irritation issue is permission-based SMS advertising26-27. In the context of SMS advertising a beforehand notification is sent to the consumer-prior to sending advertisements- to ask for permission to send SMS ads and to convince con ­sumers to opt-in; in which case a simple registration ensures sending relevant messages to the interested audi ­ence. In other words, consumers require a certain degree of control to achieve favorable acceptance towards such advertisements. This can refer to control over when, where, what and how much advertising to receive through mobile, which in turn generate acceptance towards SMS advertising28. Furthermore, language employed in SMS advertisement should be understood by the target group, since its a major determinant of the CATSA29. Mobile advertising should as well be concise and straight to the point t o yield acceptation30-31; since reading from mobile devices may take more time due to space limitations. Finally, SMS advertising should also disclose how to stop receiving further messages. 3.3.5 Personalization Mobile advertising has gained significant attention because of the unique attributes, such as personalization (28), that offer new opportunities to advertisers to place effective and efficient promotions on mobile environments. In order to achieve the competitive advantages consistently, real time personalization will most likely be required through the use of personalization technology. Mobile commerce holds a great potential for personalization, because of the nature of mobile devices they provide personal information of (T. Lee Jun, 2007). Personalized advertising improve the experience for companies and consumers By allowing mobile advertising providers to collect data about demographics and location of the consumers, personalization improves the quality of mobile commerce and turns it into important medium (Dickinger, Haghirian, Murphy, Scharl, 2004)The impact of the message can be increased by personalizing the message. Success of the target marketing is based on well-structured and maintained databases (ibid). 3.4.1 Mediator Perceived value (PV) behavioral intention relationship examines the direct effect of Perceived value to intention to use the technology The idea is that people form intentions toward using regardless of whether they have positive or negative feelings toward the behavior. Perceived value is defined by Davis, 1989 as The degree to which a person believes that using a particular system would enhance his or her job performance. (Fred D Davis, 1989) There is a positive correlation between Perceived value of mobile commerce and consumer satisfaction in mobile commerce environment (Lee et al., 2007,). The study conducted by(Soroa-Koury Yang, 2010) also found that Perceived value is one of the key variable for prediction consumer attitude toward mobile advertising. Consumer may intend to check the usefulness of the app and its advertistments inorder to make their mind set use LBS services. What causes people to accept or reject informa-tion technology? Among the many variables that may influence system use, pre vious research sug-gests two determinants that are especially im-portant. First, people tend to use or not use an application to the extent they believe it will help them perform their job better. We refer to this first variable as perceived usefulness. Second, even if potential users believe that a given ap-plication is useful, they may, at the same time, believe that the systems is too hard to use and that the performance benefits of usage are out-weighed by the effort of using the application. That is, in addition to usefulness, usage is theo-rized to be influenced by perceived ease of use. Perceived value is defined here as the degree to which a person believes that using a particular system would enhance his or her job performance.T his follows from the defini-tion of the word useful: capable of being used advantageously.W ithina n organizationalc on-text, people are generally reinforced for good performance by raises, promotions, bonuses, and other rewards (Pfeffer, 1984). A s ystem high in perceived use-fulness, in turn, is one for which a user believes in the existence of a positive use-performance relationship 3.4.2 Moderator Location unfamiliarity People often consume products in a variety of different situations. For example, one might eat breakfast at Home, at a hotel, or at an airport. In making consumption decisions in these different situations, consumers must first recall from memory a set of products that may fulfill their needs and then make their final choice from this set.(S. Ratneshwar, Cornelia Pechmann, 1996).Location ununfamiliar defined as the knowledge about some locations. Location based advertising can be highly promoted when the consumer doesnt have an idea about the location. If the consumer has more information or consumer has many other options to use at a given location, it would be wasted decision to use LBS softwares to get services. Most of the customers willing to use LBS when the situation is unfamiliar. Such as updating market in China, consumers are more likely to use LBS, because of the lack of knowledge of the location. Location ununfamiliar can be defined as when the consumer doesnt have idea about the location and its products and services. As its a important moderator from customer point of view, i t will be use as a moderator in the research frameworkà £Ã¢â€š ¬Ã¢â‚¬Å¡ (Campbell Keller, 2003) conducted in which ad contentand repetition were carefully controlled and only the ununfamiliar of the Location sponsor was varied. These provideconsistent evidence that ads for ununfamiliar Locations wear outfaster, showing decreased effectiveness at lower levels ofrepetition relative to ads for unfamiliar Locations. The results alsoprovide insight to the consumer psychology underlying theeffect of Location ununfamiliar on ad wearout.Across both studies, processing of the ads was seen todiffer with repetition depending on the ununfamiliar of the Locations. Ads for ununfamiliar Locations were processed more extensivelywith repetition than were ads for unfamiliar Locations.Just as a marketers focus is often on building market knowledgefor new Locations and on maintaining presence for familiarLocations, consumer focus may be on learning aboutununfamiliar Locations but also on updating exi sting knowledgefor unfamiliar Locations. Increases in processing because of repetitionand Location unununfamiliar lead to more negative andfewer positive thoughts. Additionally, the studies provideevidence to suggest that at higher levels of ad repetition,consumers may use more extensive processing to considerthe inappropriateness of advertising tactics for unfamiliarLocations. Tactic inappropriateness was seen to mediate theeffects of ad repetition and Location ununfamiliar on messageeffectiveness. Finally, the results demonstrated that attitudetoward the ad had a greater influence on attitude toward theLocation for ununfamiliar Locations compared with familiar Locations 3.4.3 Customer innovativeness By innovativeness we mean the predisposition of a consumer to adopt a product earlier han most others. Various studies have shown that across product categories, innovators tend to be: opinion leaders, risk takers, more likely to obtain information from mass media than through word of mouth, open to new ideas and change, relatively young etc. Marketers want to identify the segment of the market that is most likely to adopt a new product when it is the first introduced. This article describes we ask some key questions about the nature of innovativeness and try to make a correlation between characteristics of the innovators and innovativeness.(Dobre, Dragomir, Preda, 2009) 3.5 Consumer attitudes towards LBS / Purchase behavior /rejection behavior Attitude toward advertising is defined as a learned predisposition to respond in a consistently favorable or unfavorable manner toward advertising in general. Consumer attitudes toward advertising tend to affect their attitudes toward specific advertisements (Pyun James, 2011)Many researchers around the world have developed many models that point out determinants of attitudes toward advertising.. Factors underlying consumers attitudes differ among various forms of advertising and a variety of other factors. which is most appropriate and applicable to the context of the study, three perceptual antecedents (Informativeness, Entertainment and Irritation) influence how consumers assess the value of web advertising. Additionally, the findings of this research also noted that consumers assessments of value have a significant impact on their overall attitudes. Therefore, Informativeness, Entertainment and Irritation are factors that should be considered when examining attitudes toward mobi le advertising. and tested to show that it strengthened this model. This research will focus on four hypothesized factors: Informativeness, Entertainment, Irritation and ,Credibility..Personalization according to Lee , The primary aim of this study is to investigate the factors influencing audience attitudes towards such location-based advertising. The results indicate that entertainment, personalization and privacy concerns all have direct impacts on consumer attitudes, with situational context moderating the impacts of these factors on such consumer attitudes. conclude by offering some practical suggestions for mobile operators and advertising agencies.(Y. C. Lee, 2010).buying behavior of the customers can be depending on the attitude towards location based services. If the attitude is positive , consumer may have a positive Purchase behavior , if the attitude is negative it can be rather differ. Meanwhile both purchase behavior and reject behavior will be depend on the attitude w hich create by the consumers mind. LBA opportunities. The majority (87%) of the consumerinterviewees in this study expressed ununfamiliar with SMS andmobile application forms of LBAs. They oftenreceived LBAs and promotions from well-known food and beverage vendors. Arecent survey in Singapore found perceived utility of advertisingas a strong predictor of mobile phone users affectiveattitude towards LBAs(Bruner Kumar, 2007)). In this study,more thanhalf (53%) of the interviewees perceived benefits of LBAs asconvenience (searching for deals) and time and money saving(purchasing products). Some interviewees viewed LBAs ashooks to encourage them to do shopping or attend eventsnearby. Three-fifths agreed with LBAs short-term effects toattract foot traffic by giving incentives (e.g., vouchers anddiscounts) but felt dubious about LBAs capabilities to giveadvertisers long-term benefits, particularly customer loyalty.Based on consumer interviews, a pull approach of LBAs wasmore acceptable than a push approach, indicating thatapplication-based LBAs are favored more compared with SMSads. Two-fifths of the interviewees thought application-basedLBAs gave them more control over receiving LBAs. Respondent 4 (personal communication, 19 March 2013) pointed out theimportance of allowing consumers to have choices: I justwantto be given the option to decide when I want or dont want it. 3.6 Technology Acceptance Model The Technology Acceptance Model (TAM) explains how a new technology and the various aspects of it are received and used by the user. Though many models have been proposed previously in the field of Information Systems to describe the relationship, it is this model which has been widely acclaimed and used. The TAM was initially proposed by (Fred D Davis, 1989)It comprises two beliefs, the perceived utilities and the perceived ease of application, which determine attitudes to adopt new technologies. The attitude toward adoption will decide about the adopters positive or negative behavior in the future concerning new technology. A model developed to study the acceptance of the technology by an individual taking into account, basically, both the perceived ease of use and the usefulness of the technology. One of the most frequently employed models for research into new information technology acceptance. the TAM suggests that when users are presented with a new technology, a number of factors determine their decision about how and when they will use it. This is a theoretical framework designed by Davis (1989) that proposes a relationship between users acceptance of a new IS and the users perceptions of the ease of use and usefulness of the IS. A causal model hypothesizing that actual inform ation technology system use is affected by behavioral intentions that themselves are affected by attitudes toward use. Beliefs about the system, perceived usefulness, and perceived ease of use in TAM directly affect attitudes toward use In the TAM model, people who perceive technology as useful and easy to use will accept it more readily than those who do not, with usefulness more important than ease of use. A theory of innovation developed by Davis (1986) in which the main elements are perceived usefulness, perceived ease of use, attitude toward using technology, and behavioral intention. Theoretical framework developed by Davis in 1989 which identify perceived usefulness, ease of use, and cultural orientation of the decision maker as key drivers of technology an information systems theory that models user acceptance. The model includes two main factors influencing individual IS use: Perceived value (will the system enhance my job performance?) and perceived ease-of-use (how difficult will it be to use the system?). TAM has been extended to include social influence and normative beliefs of others (TAM2). a model of individual acceptance of IT, stating that an individuals adoption of IT is dependent on the perceived ease of use and Perceived value of the technology TAM is a model of user acceptance of information systems technology based on the theory of reasoned action. Two variables Perceived value and perceived ease of use lead to attitude toward use, behavioral intention to use and use of the system. Is one of the most widely used theories in IS literature. Two bel iefs (Perceived value and perceived ease of use) predict attitudes, which in turn influence intended use of a technology. This intention then consequently impacts behavior of actual system usage. Perceived value is the degree to which a user thinks a technology would enhance performance or productivity in the workplace. Perceived ease of use is the degree of lack of effort required by the user in adopting a given technology. Perceived ease of

Inventiong Of The Bicycle, Including Formal Outline :: essays research papers fc

The invention of the bicycle: Was it the greatest invention ever? "There has not been a more civilizing invention in the memory of the present generator than the invention of the bicycle open to all classes, enjoyed by both sexes and ages"- Lord Balour (Leek&Leek9.) he bicycle invented in 1816 was to become one of the greatest inventions still used today. A small town blacksmith in Germany had an idea for an invention the people though was crazy. That idea ended up being something used daily today 185 year later. One mans simple idea 185 years ago has become a major part of today’s culture. The Bicycle was one of the most influential inventions of transportation in the world. The Bicycle in its first forms looked nothing like today’s idea of the bicycle. Its original designs were more similar to a â€Å"hobbyhorse† than a bicycle. The Draisine had two wheels in tandem along with a crude steering mechanism. This original idea was left open for other additions. From simple things like rubber tires to most importantly brakes. The Velocipede was a little later in time than the Draisine but still had major issues. They had extremely large front wheels and minute rear wheels. This caused for the super high center of gravity along with almost impossible mounting and dismounting. In a German blacksmith shop around 1816, a man was to invent something that was to become a major part of today’s culture. The original idea was to have a machine. That would allow a person to travel a long distance with little energy. Only after it was built, it was something that would take a large amount of energy to go on flat or a slight uphill for a short coast down a hill. After the invention was refined a little, it could almost get to the idea of what Drais had. It was used for long distance travel with a lot of downhill coasting. The people of Karlsruhe wanted the Barons invention banned from the sidewalks and the streets. On January 12 1818, the baron received this order, â€Å" We, by the grace of God, duke of Baden, grant Duke of Zahringer, grant to Karl, Baron Von Drais for his invention of tread machine an invention patent for ten years duration that no one can copy of have copied in the land of grand duchy, or shall use this on public street or places without first, having settles with the inventor about it and have gotten proof of it from him. Inventiong Of The Bicycle, Including Formal Outline :: essays research papers fc The invention of the bicycle: Was it the greatest invention ever? "There has not been a more civilizing invention in the memory of the present generator than the invention of the bicycle open to all classes, enjoyed by both sexes and ages"- Lord Balour (Leek&Leek9.) he bicycle invented in 1816 was to become one of the greatest inventions still used today. A small town blacksmith in Germany had an idea for an invention the people though was crazy. That idea ended up being something used daily today 185 year later. One mans simple idea 185 years ago has become a major part of today’s culture. The Bicycle was one of the most influential inventions of transportation in the world. The Bicycle in its first forms looked nothing like today’s idea of the bicycle. Its original designs were more similar to a â€Å"hobbyhorse† than a bicycle. The Draisine had two wheels in tandem along with a crude steering mechanism. This original idea was left open for other additions. From simple things like rubber tires to most importantly brakes. The Velocipede was a little later in time than the Draisine but still had major issues. They had extremely large front wheels and minute rear wheels. This caused for the super high center of gravity along with almost impossible mounting and dismounting. In a German blacksmith shop around 1816, a man was to invent something that was to become a major part of today’s culture. The original idea was to have a machine. That would allow a person to travel a long distance with little energy. Only after it was built, it was something that would take a large amount of energy to go on flat or a slight uphill for a short coast down a hill. After the invention was refined a little, it could almost get to the idea of what Drais had. It was used for long distance travel with a lot of downhill coasting. The people of Karlsruhe wanted the Barons invention banned from the sidewalks and the streets. On January 12 1818, the baron received this order, â€Å" We, by the grace of God, duke of Baden, grant Duke of Zahringer, grant to Karl, Baron Von Drais for his invention of tread machine an invention patent for ten years duration that no one can copy of have copied in the land of grand duchy, or shall use this on public street or places without first, having settles with the inventor about it and have gotten proof of it from him.

A foodborne disease that is estimated to have infected one third of the human population Essay

Toxoplasmosis is a foodborne disease that is estimated to have infected one third of the human population (2). Not only does Toxoplasmosis infect humans, but it is also been found in almost all of the warm-blooded animals, primarily cats (3). Toxoplasmosis was first found in 1908 by Nicolle and Manceaux in the cells of the gundi, a type of rodent, in Brazil. It was also found by Splendore to be in the tissues of a rabbit. Fifteen years later, in 1923, a fatal case of toxoplasmosis was reported in a child. Finally in 1939, toxoplasmosis was identified as a cause of human disease (2). Toxoplasmosis seemed to first be described by Toxoplasmosis is caused by a parasite called Toxoplasma gondii. Toxoplasma gondii has two   types of hosts, a definitive and an intermediate. Cats are the only definitive hosts for Toxoplasma gondii meaning that only when the parasite infects the cat will it produce oocysts (eggs). Toxoplasma gondii will not produce eggs in other warm-blooded animals. When the cat digests food that contains this parasite, the Toxoplasma gondii inside of the cat will be released into the digestive tract where it will then multiply and produce oocysts in the small intestine. This process is called intraintestinal infection cycle. The parasite is released in large quantities through the feces. The cat will also start shedding oocysts after 3 days of being infected and will continue to shed for 10 to 14 days. T he oocysts are very resilient and can survive up to a year. Other oocysts in the cat penetrate deeper into the intestine and develop tachyzoite which is the parasite’s form of rapid growth. The tachyzoite spreads throughout the body and start the extraintestinal infection cycle. When the immune system responds, the tachyzoite go into their resting stage and become bradyzoites, which is a slow growing form (3). A human or any other intermediate host can then be exposed to the parasite through either eating meat contaminated with the parasite or accidently (or not) swallowing cat feces (1). The oocysts are not immediately infectious as they must first go through a process called sporulation which takes from one to five days. Once the sporulated oocysts are in the intermediate host, they develop tissue cysts which stay in the host for life (3). When Toxoplasma gondii enters the human host, tachyzoites begin to develop and infect various organs. The parasite then enters the brain and creates oocysts. It then establishes a â€Å"chronic infection† which taxes the immune system (4). Toxoplasmosis usually doesn’t show any for most people. Severe cases of toxoplasmosis usually develop in babies whose mother was infected by toxoplasmosis or by people with compromised immune systems such as people with HIV. Some people with mild cases of toxoplasmosis may exhibit flu-like symptoms with swollen nymph glands along with sore muscles for a month or more. However, the severe cases can cause individuals to develop encephalitis along with eye and other organ damage. Patients may begin to experience pain that is accompanied by a bright light along with reduced vision and redness of the eye (1). Toxoplasmosis 1 http://www.cdc.gov/parasites/toxoplasmosis/ 2 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2704023/?tool=pubmed 3 http://www.vet.cornell.edu/fhc/brochures/toxo.html 4 http://schizophreniabulletin.oxfordjournals.org/content/33/3/745.full Penicillium chrysogenum 5 http://botit.botany.wisc.edu/toms_fungi/nov2003.html 6 http://www.biology.ed.ac.uk/research/groups/jdeacon/microbes/penicill.htm 7 http://bioweb.uwlax.edu/bio203/s2008/kitzmann_step/

Common App Essay Essay

How to Write a Common App Essay Entering a college calls for persistence, curiosity, articulation and talent. A common application essay will make it possible to reveal all your talents, background and acquired knowledge. Every student should be well aware of how to write such types of papers. As a rule, there is no difference for the teachers what topic you are going to choose. The only thing that really matters is that your topic is meaningful to you. How to Start a Common App Essay Starting to write such an essay is rather easy. All you need to do is focus on your keen interests, likes, preferences and talents. The term paper is not about boasting your skills or showing off. Yet, you need to point out your key advantages and background on a particular topic. Therefore, choosing an interest style of talking about yourself, basically, selling yourself is of great significance. Common App Essay Topics and Examples Describe a person you admire. Why do you want to attend this school? What is a book you love? What is an extracurricular activity that has been meaningful to you? What is your favorite sport? Who is your favorite author? Who is your favorite actor? Who is your favorite politician? How does a failure affect you? Compare decisions you made while challenging a belief Discuss a formal event Discuss an informal event Share your background What subjects are you good at? Who affects your actions in family? What is your favorite art form? Describe your ideal lecture How will you make friends with your classmates? What is the most defining event in your life? What can influence your choice? Common App Essay Outline and Format A common app essay does not have a strict outline. Nevertheless, it is supposed to be well-organized and structured. Use a traditional outline featuring such defined sections as: Introduction Body Paragraph Conclusion Read more at: Â   Â   Â   dcjkhttps://studymoose.com/common-app-essay-topics